Wednesday, April 1, 2009

Chasing Cool: Ray-Ban Taps Into Art





Indeed, the sudden comeback and increasing hype of Ray-Ban is unavoidable. Ray-Ban has been around long enough to understand the true definition behind cool. Trends may change but we all know that the brand is well known across all industries and different scenes including music and art. The advertising agency, Cutwater managed to reinforce that idea by developing the brand's latest ad: Paint Can. Pretty cool images, I am not so sure of the tagline. What do you think?

Either way, like it or not, we'll give a round of applause to:

Advertising Agency: Cutwater, USA
Art Director: Kele Dobrinski
Copywriter: Noah Phillips
Director of Print Services: Miriam Lee
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Buyer: Jen Worth, Justine Shockett
Photographer: Thomas Rusch
Retoucher: Annalena Rumler


Agency: Cutwater | Source: Ads of the World

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